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Socially Devoted to You: Five Ways to Increase Devotion to Your Brand

SHARE: Are your fans socially devoted to you? As we wrap up February, I am reminded of a song from Grease, Hopelessly Devoted To You. This is the kind of loyalty brands look for. “There’s just no...

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Earning Social Currency for Your Brand

SHARE: What is social currency and how do you earn it? In the Social Currency Impact Study 2013 by Vivaldi Partners, social currency is defined as “the degree to which customers share a brand or...

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Using Content Marketing to Build Your Brand’s Social Presence

SHARE: Is your brand delivering quality and consistent content to your target audience? A content marketing strategy is key to building your brand’s social online presence. Focusing on your audience...

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Are You Listening to Your Social Echo?

SHARE: “Is that an echo I hear?” There should be, as long as it’s not the voice of your brand bouncing off empty walls, trapped with nowhere to go and no one to listen. You should be hearing echos as...

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Introducing ICUC’s Quarterly Blog Series: VISUAL Social Media & Marketing

SHARE: Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social media. It’s Spring and everyone is ready for something fresh...

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Pheed: Social Media Aggregator for Teens

SHARE: PHEED: A NEW SOCIAL MEDIA PLATFORM FOR THE YOUNGER GENERATION. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual...

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Is Your Brand Visually Appealing?

SHARE: BOOST BRAND LOYALTY AND RECOGNITION THROUGH VIZUALIZATION. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social...

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Utilizing YouTube for Your Brand

SHARE: YOUTUBE PROVIDES BRANDS WITH AN EXCELLENT CHANNEL FOR SPREADING THE WORD ABOUT THEIR PRODUCT AND SERVICES. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media...

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Marketing Your Brand with Content Curation

SHARE: CUT THROUGH THE CLUTTER ONLINE TO PROMOTE YOUR BRAND VIA CONTENT CURATION. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is...

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